Job Description

• Manage content calendar for a multi-format plan: blogs, marketing collaterals, event content, testimonials, and social media posts.

• Plan and execute SEO/AEO optimised content to improve search visibility.

•  Drive Mintoak’s global narrative through localisation and internationalisation of content.

• Collaborate with product and tech teams to create content for key internal and external stakeholders.

• Ensure consistency in tone and messaging across Mintoak’s website, blog, internal platforms, and digital listings.

Technical Skills and Experience

• Experience: 1–2 years in content and digital marketing, preferably in B2B/Fintech/Tech or even agency background.

• Content Planning Execution: Experience in managing multi-format content calendars, Blogs, Web copy, testimonials, social media, events.

• Content Quality Judgment: Strong understanding of what makes content effective clarity, structure, relevance, tone, and audience alignment

• SEO Analytics: Working knowledge of SEO best practices and Google Analytics to drive content performance.

• Tools Proficiency: Comfortable with tools like Strapi (CMS), Jira (workflow management), ZOHO CRM, Google Analytics, Figma (basic collaboration), and Google Workspace.

• Digital Channel Understanding: Familiarity with social media management, basic design collaboration, and platform-specific content nuances.

• Communication: Strong writing, editing and communication skills with a good grasp of brand tone and clarity.

• Mindset: Self-motivated, detail-oriented and comfortable working cross- functionally.