Mintoak

Assistant Manager Marketing - (Content)

Mumbai (WFO)

Full Time

Marketing

Job Description

  • Manage content calendar for a multi-format plan: blogs, marketing collaterals, event content, testimonials, and social media posts.

  • Plan and execute SEO/AEO optimised content to improve search visibility.

  •  Drive Mintoak’s global narrative through localisation and internationalisation of content.

  • Collaborate with product and tech teams to create content for key internal and external stakeholders.

  • Ensure consistency in tone and messaging across Mintoak’s website, blog, internal platforms, and digital listings.

Technical Skills and Experience

  • Experience: 1–2 years in content and digital marketing, preferably in B2B/Fintech/Tech or even agency background.

  • Content Planning Execution: Experience in managing multi-format content calendars, Blogs, Web copy, testimonials, social media, events.

  • Content Quality Judgment: Strong understanding of what makes content effective clarity, structure, relevance, tone, and audience alignment

  • SEO Analytics: Working knowledge of SEO best practices and Google Analytics to drive content performance.

  • Tools Proficiency: Comfortable with tools like Strapi (CMS), Jira (workflow management), ZOHO CRM, Google Analytics, Figma (basic collaboration), and Google Workspace.

  • Digital Channel Understanding: Familiarity with social media management, basic design collaboration, and platform-specific content nuances.

  • Communication: Strong writing, editing and communication skills with a good grasp of brand tone and clarity.

  • Mindset: Self-motivated, detail-oriented and comfortable working cross- functionally.

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