Assistant Manager Marketing - (Product)
Mumbai (WFO)
Full Time
•Marketing
Job Description
Key Responsibilities:
Manage GTM planning for new product modules and partner-specific releases.
Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI.
Collaborate cross-functionally to build sales enablement tools – decks, FAQs, one-pagers
Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams
Why This Role Matters:
Drives feature adoption through structured targeting and messaging.
Enables stronger product GTMs across Mintoak and partner bank implementations.
Improves control and visibility over key activation and usage metrics.
Technical Skills and Experience
Experience: 1–2 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech
GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies.
Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products
Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations
Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage
Collaboration Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams
Mindset: Detail-oriented, outcome-driven, and eager to work in a high- growth, dynamic environment