Key Responsibilities

• Manage GTM planning for new product modules and partner specific releases.
• Utilize marketing tools to set up, monitor, and optimize campaigns for maximum impact.
• Monitor campaign performance and analyze key metrics (MAU, feature doption %, cross-sell %) to measure effectiveness and ROI.
• Collaborate cross -functionally to build sales enablement tools – decks, FAQs, one-pagers.
• Partner with the design team to create impactful merchant-facing communication collateral.

Technical Skills and Experience

• 1–2 years in product marketing, campaign execution, or growth marketing ,preferably in fintech, SaaS, or B2B tech
• Understanding of product positioning, launch planning, and multi-channel rollout strategies.
• Experience with campaign set-up and merchant segmentation for mobile or web -based products.
• Ability to track campaign metrics and translate insights into actionable recommendations.
• Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi ); hands -on experience with campaign management tools like MoEngage, CleverTap, or WebEngage.
• Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams.
• Detail-oriented, outcome-driven, and eager to work in a high- growth, dynamic environment.