Mintoak DIYOffers

How can merchant acquirers empower SMEs

to increase cash float

and retain customers effectively?

Enabling SMEs to create offers for their customer base. With features like dynamic customer segmentation and a comprehensive performance dashboard, SMEs can track offer redemptions and business performance.


Enable merchants to create customized offers with dynamic segmentation.

Offer creation basis reward type, criteria, redemption rules along with conditional eligibility.

Offer a detailed dashboard view of offer performance (customer count, redemptions, discounts)

Key Features 

Increased merchant loyalty and app stickiness 

Drive merchant throughput through offer-based campaigns

Business Impact 

We are not only solving for payments but diversifying your merchant offering in one single app with value-added services (VAS). 

Modular architecture 

White-labeled solution

Why Choose Us?

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Our VAS empowers acquirers to help SMEs create offers with easy templates, dynamic segmentation, and a performance dashboard to track redemptions and growth.

DIYOffers| Help SMEs increase cash float & retain customers

DIYOffers enables merchants to create customised offers with dynamic segmentation - defining eligibility based on reward type, criteria, and redemption rules. Rather than blanket discounts, merchants can target specific customer groups with relevant offers, making promotions more effective at driving the behaviour they want.



How does DIYOffers support customer segmentation for merchant promotions?

DIYOffers includes a detailed performance dashboard giving merchants visibility into each offer - covering customer count reached, redemptions, and total discounts given. This closes the loop between offer creation and actual business impact, helping merchants understand which promotions are working and adjust accordingly.

How does DIYOffers help merchants track offer performance?

DIYOffers enables SMEs to create targeted offers that drive customer retention and increase cash flow, all without any technical expertise. Merchants can configure offer constructs, set eligibility criteria, and publish campaigns directly through the app, making it a practical self-service tool for everyday merchant marketing.

How does DIYOffers help SME merchants increase cash float and retain customers?

When merchants actively use DIYOffers to create and manage promotions, it drives merchant throughput through offer-based campaigns and increases app stickiness. For banks, this means more engaged merchants who rely on the platform beyond payments - directly contributing to stronger merchant loyalty and retention across the portfolio.

How does DIYOffers benefit acquiring banks?

Yes. DIYOffers is a white-label solution part of Mintoak's VAS cluster - deployable fully branded within the bank's existing merchant app. It enables acquirers to offer SMEs a self-service offer management capability without building separate infrastructure, deepening the bank's value proposition to its merchant base.

Key Features

Frequently Asked Questions