Mintoak CustomerInsight

How can merchant acquirers

enable merchants to track

their customer's profile?

Mintoak CustomerInsight is a customer analytics module that enables acquirers to empower merchants with tools to identify and track customer shopping behaviour at the store level. These insights enable merchants to understand customer purchase behaviour and share personalised offers.

Help merchants instantly track customer lifetime value (CLV) with insights

Track repeat customer visits over 30/60/90 days in the merchant payments app

Serve personalized offers for loyal customers during the purchase journey

Key Features

Increased merchant loyalty and retention

Higher app stickiness and engagement

Business Impact 

We are not only solving for payments but diversifying your merchant offering in a single merchant payments app with customer insight and other value-added services (VAS) that help you enhance and monetise your SME relationships.

VAS cluster

Modular architecture

White-labeled solution

Why Choose Us?

Explore Products

Mintoak CustomerInsight helps acquirers empower merchants to track CLV, monitor repeat visits & personalize offers using customer behaviour insights.

CustomerInsight|Enable SMEs to recognize & retain customers

CustomerInsight lets merchants monitor customer visits over 30, 60, and 90-day windows directly through the app - automating what most SMEs still do manually through notebooks or memory. This gives merchants timely visibility into customer visit patterns, helping them act before a loyal customer lapses.



How does CustomerInsight support repeat customer tracking for retail merchants?

CustomerInsight enables merchants to serve personalised offers to loyal customers during the purchase journey - based on their actual shopping behaviour at the store level. Rather than blanket discounts, merchants can target the right customer with the right incentive at the right moment, improving both retention and customer experience.

How does CustomerInsight enable personalised offers for merchants?

For acquiring banks, CustomerInsight drives higher app stickiness and merchant engagement - as merchants who rely on customer behaviour insights daily have a strong reason to stay on the bank's platform. This increased engagement strengthens the overall merchant-bank relationship and contributes to improved merchant loyalty and retention across the portfolio.

How does CustomerInsight benefit acquiring banks?

Yes. CustomerInsight is a white-label, modular product of Mintoak's VAS cluster - deployable within the bank's existing merchant app without separate infrastructure. It sits alongside other VAS modules, enabling acquirers to offer merchants a richer, more comprehensive app experience that goes well beyond payment acceptance.

Is CustomerInsight available as a white-label solution for acquirers?

CustomerInsight drives higher app stickiness and engagement - merchants who rely on customer behaviour insights daily have a strong reason to stay on the bank's platform. Beyond retention, it enables merchants to create an engagement layer at the customer's touchpoint by serving personalised offers during the purchase journey - turning every transaction into an opportunity to strengthen customer loyalty at the store level.

CustomerInsight empowers merchants identify and track customer shopping behaviour at the store level - going beyond transaction counts to understand purchase value patterns per customer. This gives SMEs a clearer picture of who their customers are and how they shop, enabling more informed decisions around retention and personalised engagement.

Key Features

Frequently Asked Questions