Mintoak Engage360

How can merchant acquirers drive

engagement to increase 

portfolio activation and cross-sell?

Mintoak Engage360 is a merchant engagement platform that empowers merchant acquirers to manage the Merchant Lifecycle Management (MLCM) programme to increase activation, drive feature adoption, and enable cross-sell via contextual campaigns across multiple channels.

Run multichannel communication campaigns across merchant journeys with omnichannel communication

Use dynamic segmentation to allow precision targeting

Deliver personalised campaigns with AI-suggested content, driven by merchant behaviour

Access in-depth campaign analytics across all campaigns

Get an extended Portfolio Marketing and Communication team

Key Features

Accelerate merchant activation and payment throughput

Drive cross-sell through unassisted in-app product discovery

Higher app engagement to increase merchant MAU in your merchant payments app

Business Impact 

After onboarding, many merchants tend to disengage over time. Keeping merchants engaged through merchant retention strategies can enhance app stickiness, boost feature adoption, and increase payment throughput. 

Dynamic segmentation

Omnichannel engagement

AI integration

Campaign analytics

Why Choose Us?

Explore Products

merchants explore the loans section monthly on average.

YoY increase in  loans disbursal.

Increase in transaction count per active TID.

Key Metrics

Mintoak Engage360: a merchant engagement platform for banks. Data-driven omnichannel campaigns to boost activation, MAU and cross-sell. 

Mintoak Engage360 | Merchant Lifecycle Management Platform

Merchant drop-off after onboarding is one of the most costly problems in acquiring. Engage360 addresses this as a merchant activation platform, identifying newly onboarded but inactive merchants and triggering targeted campaigns across multiple channels. By reaching merchants at the right stage of their journey, it converts one-time onboardees into regularly active users who increase merchant MAU.

How does Engage360 help banks drive merchant activation and increase MAUs?

Engage360 enables omnichannel merchant communication across push notifications, SMS, WhatsApp, and in-app messages- all within a single campaign workflow. The platform also uses AI-driven merchant engagement to personalise content, timing, and channel selection using merchant behavioural data, significantly improving campaign response rates compared to generic broadcast messaging.

What omnichannel and AI capabilities does Engage360 offer for merchant campaigns?

Engage360 functions as a merchant cross-sell automation platform, surfacing relevant financial products- loans, insurance, credit cards, fixed deposits- at the moment merchants are most likely to convert. Dynamic segmentation and in-app triggers identify cross-sell readiness based on transaction behaviour, making the merchant app a genuine revenue channel beyond payment processing fees.

How does Engage360 support merchant cross-sell and feature adoption for acquiring banks?

Engage360 gives acquiring teams visibility into open rates, conversion rates, merchant response patterns, and downstream impact on activation and payment throughput. Combined with dynamic segmentation, this merchant campaign analytics layer supports a test-and-learn approach helping banks identify which channels and messages work best for different segments of their merchant base.

What campaign analytics and reporting does Engage360 provide to acquiring teams?

Yes. Beyond the platform itself, Engage360 includes an extended Portfolio Marketing and Communication team - meaning Mintoak works alongside the acquirer to plan and execute merchant engagement campaigns. This is particularly valuable for banks that don't have in-house lifecycle marketing expertise, giving them both the technology and the execution support needed to run an effective merchant engagement program.

Key Features

Frequently Asked Questions