How can merchant acquirers drive
engagement to increase
portfolio activation and cross-sell?
Mintoak Engage360
Empowers merchant acquirers with a platform to manage the Merchant Lifecycle Management (MLCM) programme to increase activation, drive feature adoption and enable cross-sell via contextual campaigns across multiple channels.
Key Features
Multichannel communication campaigns across journeys.
Dynamic segmentation to allow precision targeting.
Deliver personalized campaigns experiences leveraging AI.
In-depth campaign analytics across campaigns.
Extended Portfolio Marketing and Communication team.
Business Impact
Increased portfolio activation and payment throughput
Increase unassisted cross-sell
Higher app engagement to increase MAUs
Proof points
0x
merchants explore the loans section monthly on average.
0x
YoY increase in loans disbursal.
0%
Increase in transaction count per active TID.
Why Choose Us?
After onboarding, many merchants tend to disengage over time. Keeping merchants engaged, can enhance app stickiness, boost feature adoption, and increase payment throughput.
Dynamic segmentation
Omnichannel engagement
AI integration
Campaign analytics
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