Mintoak RewardRun

How can acquirers enable

gamified loyalty campaigns

to drive merchant activation and retention?

Mintoak RewardRun is a gamified merchant activation module that enables merchant acquirers to engage SMEs through loyalty campaigns to drive merchant activation and retention.

Create and publish gamified merchant loyalty campaign constructs

Leverage fun, merchant gamified interfaces and communication for engagement

Run dynamic tier-based merchant loyalty programs to drive recency and frequency

Enable cashback program and badges as incentives across campaigns

Launch a gamified leaderboard to drive merchant participation

Key Features

Drive feature adoption through gamified merchant engagement

Boost merchant payment throughput with rewards

Increase merchant activation and retention through a merchant loyalty program

Business Impact 

With years of experience in merchant gamification and engagement strategies, we understand what drives merchant loyalty engagement and co-create campaigns with you to increase portfolio activation.

Gamified module

VAS cluster

Modular architecture 

Why Choose Us?

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Mintoak RewardRun: a gamified merchant engagement solution for banks. Tier-based loyalty, cashback & leaderboards to boost merchant retention.

 RewardRun|Drive gamified merchant activation and retention

RewardRun uses dynamic tier-based loyalty programs to drive recency and frequency - rewarding merchants as they progress through tiers with better incentives. This creates sustained motivation to stay active on the bank's platform, directly contributing to higher merchant payment throughput over time.



How does RewardRun's tier-based loyalty system drive merchant transaction frequency?

RewardRun combines three mechanics - a gamified leaderboard to drive participation, dynamic tier progression, and cashback and badges as incentives. Acquirers can create and publish these loyalty campaign constructs directly through the platform, giving them a structured and engaging way to run merchant activation campaigns.

What gamification mechanics does RewardRun use to engage merchants?

RewardRun enables cashback and badge-based incentives within gamified loyalty campaigns. Campaigns are co-created with Mintoak based on the bank's portfolio needs - ensuring the incentive structure is designed around what actually drives activation and retention within that specific merchant base.

How does RewardRun's cashback program work for merchants and acquiring banks?

RewardRun engages merchants through fun, gamified loyalty campaigns rather than generic outreach - driving activation and retention in a way that feels rewarding rather than transactional. For banks, this translates into a more active merchant base and improved payment throughput across their portfolio.

How does RewardRun help banks address merchant churn and low activation rates?

Yes. RewardRun is a modular, white-label product of Mintoak's VAS cluster. Mintoak co-creates campaigns with acquirers drawing on their experience in merchant engagement - designing gamified loyalty programs that drive measurable activation, feature adoption, and merchant payment throughput across the portfolio.

Key Features

Frequently Asked Questions