Mintoak ExploreNow
Mintoak ExploreNow enables merchant acquirers to offer a merchant education module that educates merchant app users and drives feature awareness and adoption through bite-sized videos and short blogs.

Key Features
Offer a tap-tap story-based format for quick learning videos
Engage merchants with 40-second 'Why Use?' and 'How To?' in-app learning videos across all app features
Educate merchants with short blogs on app features and more
Help merchants quickly resolve queries via self-help bite-sized videos
Business Impact
Higher feature adoption
Increase app stickiness
Why Choose Us?
After onboarding, merchants disengage over time, leading to lower merchant feature utilisation. Mintoak ExploreNow keeps them engaged with the self-learning videos in the merchant payments app itself which they can access anytime.
40-second micro-videos
Instagram-style tap stories
Mintoak ExploreNow
Mintoak ExploreNow enables merchant acquirers to offer a merchant education module that educates merchant app users and drives feature awareness and adoption through bite-sized videos and short blogs.

Explore Products
After onboarding, merchants often disengage and under-utilise available features - a challenge every acquiring bank faces at scale. ExploreNow addresses this through merchant app feature adoption strategies built around 40-second 'Why Use?' and 'How To?' videos in a tap-tap story format. The result is higher feature adoption and increased app stickiness across the merchant base, without requiring any human intervention.