Let’s learn how Bookworm's adoption of our comprehensive payment app led to increased efficiency, improved customer service, and business growth.
Kirangiri Keshavgiri Goswami •Owner•Bookworm - Educational Hub
Challenges
•Payment Diversification
•Outlet Management
•Transaction Tracking
•Marketing Challenges
Features in focus
•Business360
•SmartPayments
•MarketingHub
Introduction
Bookworm- Educational Hub, located in the bustling neighbourhood of Powai, Mumbai, is more than just a bookstore; it's an educational hub offering a diverse range of stationery products. Managed by Kirangiri Keshavgiri Goswami, Bookworm caters to various customer needs, including school books, competitive exam materials, toys, gifting products, art and craft supplies, technical drawing materials, and more.
Challenges
Payment Diversification:
Bookworm faced a challenge in handling various payment methods, including UPI, QR codes, cards, and cash, while ensuring accurate and timely reconciliation and recording of all the transactions as they were heavily dependent on the physical ledger.
Outlet Management:
Bookworm had two stores in Mumbai, and Kirangiri needed an efficient way to monitor both locations remotely.
Transaction Tracking:
To monitor business performance and make informed decisions, Mr. Goswami required real-time business insights and customized transaction reports.
Marketing Challenges:
The store wanted to create personalized marketing campaigns for its customers based on their transaction history and promote them through various channels, including social media.
Solution
Transaction Summary:
With our one-stop destination live dashboard, he could view live updates of all his sales across outlets. On completing a successful transaction via the various payment modes available, the amount, the number of transactions & the amount due - all the data was available through BizView.
Custom Business Reports:
Real-time business data and customized reports with in-depth insights and easy-to-use data empowered him to monitor transaction data payment mode-wise, enabling better decision-making. These reports (Transaction and Settlement) were available in daily, monthly, or customized periods.
Outlet Management:
Our User Access Management (UAM) module features delegation and facilitates the management of multiple stores across Mumbai ensuring smooth operations. Additionally, the multi-location consolidated view helped him compare the performance of each outlet.
Marketing Campaigns:
Our MAC (Marketing and Automation) and OAR (Offers and Rewards) allowed him to design customized offers for customers based on their transaction history and promote them through various channels, including social media. It helped Kirangiri plan and execute anniversary celebrations on the 16th, 17th, and 18th of October, engaging customers and boosting sales.
Conclusion
Bookworm's adoption of our comprehensive payment app led to increased efficiency, improved customer service, and business growth. Kirangiri Keshavgiri Goswami and his team now have access to real-time transaction data, simplified payment verification, and a user-friendly marketing campaign creation feature to engage customers effectively. With streamlined operations and a focus on customer trust, Bookworm is well-positioned for continued success in the educational hub market.
Read more case studies