How Customer Reviews Can Help Boost Sales of your Business?
-By Mintoak September 20, 2023 5 min read
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In today’s digital age, the internet has revolutionized the way consumers make their purchasing decisions. Gone are the days when people blindly relied upon flashy advertisements and ambiguous marketing campaigns to determine the quality & reliability of a product or service. Instead a new currency of trust has emerged: customer reviews. Whether you’re running a small kirana store or a business empire, online reviews wield influence over the brand value and sales.

Here are some of the reasons why customer reviews should be in your priority list & how they can help you supercharge your sales.

Building Trust & Credibility

Customer reviews play a pivotal role in instilling trust and building your brand value. Reviews act as virtual testimonials in the modern era, offering prospective customers a window into the real-world experiences of others, as if they were there themselves.

In a survey conducted by BrightLocal, it was found that a notable 88% of consumers place the same amount of trust in online reviews as they do in personal recommendations. Additionally research conducted by Spiegel Research Center revealed that displaying reviews can boost conversion rates by up to 270%.

These studies show that positive reviews act as endorsements, eliminating all inhibitions of shoppers and making them more comfortable in doing business with you, leading to more sales.

Enhancing Social Proof

Humans are social creatures, & we are often influenced by actions and opinions of our peers to make our own decisions. Social Proof is a psychological & social phenomenon where people follow and copy actions of others in order to display correct or accepted behaviour.

In simpler terms, if many people are buying and enjoying your product, others are more likely to follow suit. Customer reviews serve as this vital social proof in the digital world.

In a survey conducted by Dimensional Reach, it was found that 90% of customers’ buying decisions are influenced by online reviews. This shows that reviews can act like digital word-of-mouth marketing & this herd mentality can significantly drive sales.

Turning Concerns into Opportunities

In an ideal world, a business would solely thrive on positive reviews, painting a flawless picture. However, the world we exist in appreciates authenticity & transparency. Negative reviews, although not an exemplary situation, a unique set of opportunities. When these reviews are handled with empathy & genuine desire to resolve them, it can turn dissatisfied customers into your biggest advocates.

Moreover, it’s important to note that potential customers also seek out negative reviews as they consider it as an important parameter of a brand’s credibility. In fact, a staggering 82% of consumers actively look out for negative reviews while considering a purchase.

Prospective customers also note how a business responds & resolves these reviews, understanding that they will be heard and taken care of if they encounter any problems in the future. It serves as an effective way to showcase your customer-centric approach & boost sales.

Optimizing Visibility of Your Business Through SEO

Search Engine Optimization or SEO is the lifeblood of online visibility for any business. In simple terms, SEO is the art of making your website more visible to people who are searching for products and services like yours using specific keywords on search engines like Google.

When customers leave reviews, they inadvertently include relevant keywords & phrases related to your product or service. These user-generated keywords can improve your website’s ranking in search engines, making it easier for potential customers to find you. Notably, a study by Moz revealed that online reviews are one of the top factors search engines consider when ranking local businesses.

Additionally, search engines consider UGC-like reviews as a trust signal, therefore ranking the website in local search results, further increasing visibility and your chances of making sales.

Helps in Retaining Customers

Customer reviews aren’t just about attracting new customers; they’re also about retaining the ones you already have. Satisfied customers who leave positive reviews are more likely to become repeat buyers.

These reviews remind your current customers of the positive experience they had, hence strengthening their loyalty. When customers feel appreciated & valued through reviews, it helps in nurturing long-term relationships and, consequently, increasing sales.

Reviews are the currency of trust in the online world

As we've explored the significance of reviews as the currency of trust in the online world, Mintoak stands as a valuable ally in this realm. With its comprehensive tool for procuring detailed customer Feedback and Ratings(FAR), Mintoak empowers businesses especially SMEs to gather authentic insights.

Its consolidated view of location-wise feedback and real-time comments across outlets offers a powerful means to understand customer sentiment instantly. By enabling the analysis and improvement of lower-rated outlets, Mintoak helps businesses elevate their overall performance.

In a digital landscape where trust is paramount, Mintoak provides the tools necessary to foster and maintain the vital currency of trust through authentic customer reviews.